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To arrange an interview please call 07789 994994 or e-mail recruitment
WORK EXPERIENCE
08/08 – 02/09 Avenir Telecom, Head of Marketing London
Responsible for all aspects of marketing at this £50m mobile telecoms airtime and hardware distributor for over 500 B2B mobile and IT resellers. Changed focus from ‘marketing Avenir' to also helping resellers market themselves. Developed an email marketing engine (to be used by partners), executed an IT reseller lead generation and conversion campaign (trade advertising, events, training material), redesigned the monthly pricing magazine, set up a new PR structure and coached an inexperienced team to become motivated high performers. Ran incentives and held reseller training with RIM, Vodafone, O2, Orange and T-Mobile.
02/08 – 06/08 Research in Motion (BlackBerry), Senior Marketing Manager (contract) Slough
Created an evidence-based marketing strategy for Vodafone Global Enterprise (OpCo servicing top 140 global accounts), developed eco-system of applications partners and helped Vodafone create a Blackberry sales incentive programme.
01/07 – 02/08 Vodafone UK , Channel Marketing Manager (contract) Newbury
Launched built-in mobile broadband offer with Dell, prepared launch with other OEMs and IT resellers. Prepared launch of Blackberry 8310 Curve (with Sat Nav), incl teaser campaign (seeding, pre-ordering etc.) Handled all marketing aspects of setting up concessions in PC World stores, incl. device ranging, merchandising, training, field marketing and POS. helped set up first store and process for roll-out of subsequent stores. Developed online components of Small Business tariffs campaign
05/04-12/06 Marketing Consultant & Entrepreneur London
Distributed yoghurt smoothie (part-time) and worked with e-commerce and ad agencies (Real TSP, Columns Design, The Team) and management consultancies (Hambalt, Mindbench, Freshminds) on a project basis.
Milli Brasilli: Set up distribution in London (over direct 100 cafés and delis, one p/t employee and one distributor) and opened new channel (university canteens) in Germany & Austria for this dairy drink. Helped reverse sales decline, pan-EU brand registration and prepared sale to a Benelux dairy.
Online marketing and strategy projects include:
Adams Kids: Launch marketing for new website of UK's largest childrenswear chain. Responsible for generating high-conversion traffic through pay-per-click, affiliate, e-mail, viral, direct mail, partner and on-site marketing.
Achieved 12-fold sales increase and recruited over 100k e-newsletter subscribers within four months, on a launch budget of less than 10% of sales
Thresher Wine: Business plan and investment case for stand-alone e-commerce operation. Marketing plan, logistics partner selection, revenue modelling and financing/ownership options
Metropolitan Police : Audience research and strategy to overhaul website. Consultations and focus groups to develop audience requirements, user journeys and a project plan to improve the Met's local interaction with other agencies and the public
Other online projects include online marketing for Racing Green, Mountain Warehouse and the London Stock Exchange, agency selection processes for the FSA and the Home Office (COI)
Marketing & financial strategy projects include:
Champion: Business plan and investment case for store roll-out of new sports bookie targeted at young, affluent and educated audience. Operations plan, funding requirements, store locations
Home Office: developed strategy and business plan for the ‘Invest to Give Fund' to support fundraising by small charities. Devised research plan, ran focus groups and survey, and developed financial model
Other strategy projects: Investment analysis and commercial due diligence on companies in insurance, healthcare products and private hospitals, pan-European investor relations campaign for T-Online. Analysis model to choose locations and store concepts for Nokia India
08/02 - 04/04 IconZest, Principal Consultant London
Co-founded this consultancy with former colleagues from IconMedialab. Managed teams of 2-5 consultants on customer research, consultations, usability & information architecture, design and technology projects.
MasterCard: Led team of three consultants to assess UK online credit card market. Analysis included competitor benchmarking, consumer behaviour, economic factors and technology innovations
Ministry of Justice: Developed current website as well as a future vision for the Ministry's internal and external web activities. Customer research and usability tests, designed & built websites and merged 70-strong online teams into one team of 10).
Teacher Development Agency : online strategy, integration with ATL campaigns and call centre
Cabinet Office: developed online strategy, merged teams, with £1.3m realised cost savings
Other clients included the MOD, Scottish Exec, Cabinet Office, Defra, CPS, DTI, Businesslink and Austrade
02/02- 07/02 Mellon Global Investments, Project Manager (contract) London
Managed requirements gathering, technical development and BPR project to create real-time data feeds to support fund distribution arrangements with private banks and online fund supermarkets.
09/00-12/01 IconMedialab, Account Manager & Consultant London
Estee Lauder and Clinique: helped win and then managed the account, ran design projects and led client towards running web-marketing campaigns in the UK . Increased monthly agency revenues by 50%
Charles Schwab: managed project to build a mini-site for their new research offering
Fondmarknaden: developed online investment advice prototype adopted by Swedish fund distributor
Sony Playstation Europe: project manager on 50-strong Europe-wide rollout and localisation project
08/97-07/99 Europe Company, Equity Analyst - Swiss Small Caps London
Identified and evaluated investment opportunities in Switzerland ; provided regular updates for fund managers in the UK , France and the USA and organised road shows and conferences.
Conducted research on technology-driven companies (software, medical technology, electronics etc.) and on cyclical stocks (construction, engineering, advertising, food and luxury goods).
Team of two voted 1 st for Swiss Small Caps in 1999 Reuters survey of fund managers, ahead of major Swiss and US banks
1997 Banco Commercial Português Lisbon , Portugal
Internship in Corporate Finance department
Identified and assessed foreign buyers for Portuguese assets, resulting in the sale of a corner store chain to BP.
1995-1996 Casa del Migrante Tijuana , Mexico
Social worker in a shelter for migrant workers
In a team of 2-3 volunteers, we provided 100-120 residents (incl. 20-30 daily arrivals) with food, shelter and clothing. Responsible for daily management of donations, security, residents' duty rota and for assessing needs of new arrivals
1994 Mercury Asset Management, Internship with UK Equity team London
Analysed sensitivity of FTSE sectors to movements in commodity prices, interest rates, consumer sentiment etc.
OTHER WORK EXPERIENCE
2003-present Kurfüstin AG Bad Heilbrunn, Germany
Member of the supervisory board of a spa & leisure company in the Bavarian Alps
EDUCATION
• INSEAD Fontainebleau , France
MBA, specialised in advertising, consumer behaviour and marketing
• University College London ( University of London ) London
BA Philosophy and Economics (2.1)
• University of Pisa Pisa , Italy
Erasmus exchange programme, two oral exams passed in Italian (one term)
1986-1992 Stiftsschule Einsiedeln Einsiedeln , Switzerland
Swiss Maturity Type A (Latin, Greek, Natural Sciences, Mathematics, French, etc.)
LANGUAGES
German (mother tongue), English (fluent), Spanish (fluent), spoken Portuguese, French and Italian
PERSONAL INTERESTS
Co-produced a few short films and attended short courses on various aspects of film production. Helped the Raindance Film Festival develop a sponsorship strategy (pro bono, 2002)
Amnesty International ( Einsiedeln , Switzerland ): head of local school group, organised events (1990-92)
Enthusiastic and talent-free trumpet player in various school and college jazz bands (1990-95) Skiing, surfing, competitive rower (1986-89) |
